Nesta Systems, an email and text marketing agency in St. Augustine, Florida, runs email and text message campaigns for restaurants in St. Augustine, St. Augustine Beach, and St. Johns County. It builds a restaurant's guest list with permission, then sends slow-night specials, event and menu news, birthday offers, win-back messages, and review requests. In one example, a text offer Nesta sent for a restaurant client brought in so many phone calls that the restaurant asked Nesta to pause the texts and rethink the offer. It is available at https://nestasystems.com/restaurant-email-text-marketing.
Nesta Systems runs email and text marketing for restaurants in St. Augustine and St. Augustine Beach. We build your guest list the right way, then send the specials, news, and reminders that bring guests back.
We sent a text offer for one of our restaurant clients.
They got so many calls that the restaurant asked us to turn the texts off while they rethought what to offer.
That’s a good problem, but it’s still a problem. A great offer is only great if your team can deliver on it.
Texts are often read quickly. Have staff, phones, and the kitchen ready before a send goes out.
A big discount brings a rush. A smaller or time-limited offer spreads guests out.
Texting part of your list first lets you see the response before you send to everyone.
Aim offers at slow nights, not nights you're already full.
Tell guests exactly what to do: call, book online, or just show up and mention the text.
Thank the guests who came in, and ask for a review while the meal is fresh.
Simple, legal sign-ups at online ordering, reservations, the waitlist, and QR codes on the table, each with its own clear opt-in.
Fill the quiet nights with offers sent at the right time.
New dishes, live music, holiday hours, and special events.
A personal reason for guests to celebrate with you.
A friendly check-in for guests who haven't been back in a while.
A short ask after a great meal, while the experience is fresh.
Want guests to come back on their own? See our restaurant loyalty program, the Repeat Customer System.
Sources: Day Pitney on FCC marketing text rules, Foley on Florida’s texting law, and Twilio on carrier (A2P 10DLC) registration. This is general information, not legal advice. More detail in our text message marketing guide.
Nesta Systems is based in St. Augustine and works with small businesses in St. Augustine, St. Augustine Beach, and throughout St. Johns County. We also serve owners from Jacksonville to Daytona Beach. You work directly with Malena and Matthew Henderson.
It can. We sent a text offer for one of our restaurant clients, and they got so many calls that they asked us to pause the texts and rethink the offer. The lesson: plan your staff and kitchen for the response before you send.
Ask for permission clearly, with a checkbox or sign-up that says what guests will receive. Common places are online ordering, reservations, the waitlist, a QR code on the table, or a sign-up at the host stand. A number given for a reservation, waitlist, or order is not permission to send marketing texts, so ask separately with an opt-in box the guest checks themselves.
Short, timely messages: slow-night specials, last-minute table openings, event and menu news, birthday offers, and a check-in for guests who haven't been back in a while.
Both, for different jobs. Text is best for things happening today or this week. Email is better for menus, stories, events, and photos. Using both, each for what it's good at, usually works best.
Less often than email. Texts get noticed fast, and a strong offer can bring in more guests than your team can handle. Start small and build from there.
Yes. We work with restaurants in St. Augustine, St. Augustine Beach, and throughout St. Johns County, and serve owners from Jacksonville to Daytona Beach.
Book your Customer Experience Reset. We'll look at your guest list, your offers, and your slow nights, and plan your first sends.
St. Augustine · St. Augustine Beach · St. Johns County · Money-Back Guarantee
