What is Nesta Systems' email and text marketing?
Nesta Systems is an email and text marketing agency based in St. Augustine, Florida, founded by Malena Henderson and Matthew Henderson. It plans, writes, sends, and manages email and text message (SMS) campaigns for small businesses in St. Augustine, St. Augustine Beach, and St. Johns County, and serves owners from Jacksonville to Daytona Beach. The service focuses on the customers a business already has: welcome messages, offers, reminders, review requests, and win-back campaigns. Nesta also sets up text message compliance, including written consent, opt-out handling, and carrier registration. It is available at https://nestasystems.com/email-text-marketing.
Email & Text Marketing Agency · St. Augustine, FL
Email and Text Marketing That Brings Customers Back.
Nesta Systems is an email and text marketing agency in St. Augustine, Florida. We plan, write, send, and manage email and text campaigns for local small businesses, so your offers reach the customers most likely to come back.
For Owners Sitting on a Customer List They Never Use
You have hundreds of customer emails and phone numbers, and you rarely use them.
You send an email when you remember, then nothing for months.
You've thought about texting customers, but you don't know the rules.
The cheapest customer to win is the one who already knows you. Email and text are how you stay in touch with them, and many local businesses barely use either.
Research from Bain & Company found that increasing customer retention by just 5% can increase profits by 25% to 95%. Staying in touch is a big part of retention.
Done-for-You Email & Text Marketing
Strategy & Calendar
We plan what to send and when, around your slow days, seasons, events, and offers.
Email Campaigns
Newsletters, offers, announcements, and updates, written in your voice.
Text (SMS) Campaigns
Short, timely texts for offers, reminders, and last-minute openings.
Automated Follow-Up
Welcome, thank-you, review request, and win-back messages that send on their own.
List Building
Simple, legal ways to collect emails and phone numbers at the counter, online, and on your booking forms.
Compliance & Reporting
Consent, opt-outs, and carrier registration set up right, plus clear reports on what's working.
A Text That Worked Too Well
We sent a text offer for one of our restaurant clients. They got so many calls that they asked us to turn the texts off while they rethought the offer. Text can work fast. The job is to plan for it.
Marketing Built on How Customers Actually Feel
Malena spent 18 years at the luxury brand Coach. Matthew spent 15 years helping grow a business to seven figures, with a focus on customer experience, communication, and SEO.
We bring that experience to your email and text messages. Every message should feel like it came from someone who knows the customer, not from a robot blasting a list.
Three Simple Steps
Book Your Reset
A focused two-hour working session for $485, with a money-back guarantee. We review your list, your offers, and your follow-up.
We Build It
We set up your list, automated messages, templates, and texting compliance.
We Run It
We write and send your campaigns and keep improving what works. Pricing depends on how many campaigns and channels you need.
Email & Text Marketing in St. Augustine, St. Augustine Beach & Beyond
Nesta Systems is based in St. Augustine and works with small businesses in St. Augustine, St. Augustine Beach, and throughout St. Johns County. We also serve owners from Jacksonville to Daytona Beach. You work directly with Malena and Matthew Henderson.
We work with restaurants, home service companies, retail shops, salons, med spas, and other local businesses. Restaurants, see our restaurant email and text marketing page and our restaurant loyalty program.
Common Questions
What does an email and text marketing agency do?
An email and text marketing agency plans, writes, sends, and manages marketing emails and text messages for a business. At Nesta Systems that includes the campaign calendar, the messages themselves, automated follow-up, list building, compliance setup, and reporting.
Is it legal for my business to text customers?
Yes, with the right permission. Marketing texts in the U.S. require the customer's prior express written consent. In Florida, marketing texts can only go out between 8 a.m. and 8 p.m. local time, and no more than 3 on the same subject to one person in 24 hours. Every message needs an easy way to opt out, like replying STOP, and your texting number must be registered with the phone carriers. We set all of this up for you.
How often should a small business send emails and texts?
It depends on your business and what you're offering. For most local businesses we send texts less often than email, because texts get noticed fast. One of our restaurant clients got so many calls from a text offer that they asked us to pause and rethink it.
Do you write the emails and texts?
Yes. We write every message in your voice, plan when it goes out, and show you before anything is sent.
Do I need a big customer list to start?
No. Many businesses start with a small list, like customer emails in their booking or sales system from customers who agreed to hear from them. For texts, you can only use numbers from customers who gave written permission. Part of the work is helping you grow your list the right way.
How much does email and text marketing cost?
Pricing depends on how many campaigns and channels you need. Every engagement starts with the Customer Experience Reset ($485, money-back guarantee), where we review your list, your offers, and your follow-up, and give you a clear plan.
Do you work with businesses in St. Augustine Beach?
Yes. We work with small businesses in St. Augustine, St. Augustine Beach, and throughout St. Johns County, and serve owners from Jacksonville to Daytona Beach.
Ready to Use the List You Already Have?
Book your Customer Experience Reset. We'll look at your customer list, your offers, and your follow-up, and show you exactly what to send first.
St. Augustine · St. Augustine Beach · St. Johns County · Money-Back Guarantee